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Peter E. Cohan

About: Peter E. Cohan

Peter E. Cohan founded The Second Derivative in 2003 to address the challenge of bringing a method for consistent success to the process of creating and delivering software demonstrations. He has a successful track-record as an agent of change in both internal and external roles. He has experience as an individual contributor, manager and senior management in marketing, sales, and business development, and has also been -- and continues to be -- a customer. Contact him through his website.

All Articles and Webinars by Peter E. Cohan

The Awful Demo: Top 10 List of What NOT to Do

Written on July 27, 2010, by

As a project manager, you’ve likely already been in a position to demonstrate a new project to stakeholders. How good are your presentation skills? Here’s a collection of poor tactics, bad errors, and faulty steps you can take to increase the likelihood that your demo will be a failure or — worse — a stunningly…

The Great Demo! Top 10 List

Written on May 31, 2010, by

Here are 10 steps you can take to improve the success rate for your demos. 1. Be clear on the objective for the demonstration. Why are you doing the demo? Is it technical proof or vision generation; or is it “Spray and Pray”? Hope is not a strategy! You must know what you want to…

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